Internet has changed the human lifestyle. People depend more on the net for their requirements. It has brought them closer and made it more convenient for them to access their needs at any time of the day and from any location. Majority of the businesses are now making themselves available on the internet for people to reach out.

It has become critical that they are available round the clock so that people irrespective of their geographic location can access the products and services. They have to be prepared for all types of emergencies and cannot afford to be slow or down as it will mean they are not available to their visitor. Hardware failure and sudden increase in traffic are a couple of reasons for downtimes.

Competition is increasing and no business can take the risk of underperformance.  The visitor to a website today has several alternatives. They do not want to waste their time waiting for a website page to upload. They rather move around the search engine and look for their needs on another website that is faster and easily accessible. This reaffirms the criticality of speed in an online business. This means that a slow website can not only ruin one’s business performance and the conversion rate but also be a reason for the competitor having improved sales.

What is the solution?

Now what does a business do to ensure they are able to respond quickly to a visitor’s request?   The solution lies in CDNs.  A CDN (content delivery network) is a structure where several high-capacity servers are placed across various geographic locations and are connected to form a network. These servers deliver cached content of a website to the visitor even at times of the primary server being down and unavailable.  To be clearer you can presume, a website with CDN servers will give the end user faster content access than a business without the CDN servers. Websites load faster if the visitor is in close range. CDN ensures that.

How does CDN work?

CDN works on the principle of providing a page content from the closest server to a visitor’s request. This ensures faster delivery and more reliability in services. Even if the closest server to a visitor is having any technical glitches and unable to function, the visitor request is shifted to the other close by servers and content made available to the end user at equally fast speed. The burden of high traffic visits on the primary server is reduced as the traffic is automatically diverted to the servers closest to the visitor. This is a huge saving of bandwidth and space and eliminates the possibilities of server crashing due to heavy loads.

There are many benefits that a business can get with CDN servers.

The most important benefit is speed. Even if you have a sudden rush of visitors to your website you can easily deliver their required content without the fear of server crashing.

Speed is one of the conditions put up by search engines for better SEO. So a business using CDN servers will fulfill the requirements and get better page rankings. Yet another factor is the locations. Search engines prefer local addresses increasing the SEO for a site with CDN. 

CDN ensures business continuity as it distributes the traffic load among the different servers. This reduces the burden on the primary server and reduces possibilities of cracking to pressure.  The business owners can freely concentrate on business expansion rather than worry about visitors.

CDN has the capabilities of managing even high resolution videos, CSS, Javascripts which generally slow down the upload time.

Top online businesses including leading ecommerce sites and other online publishing sites trust cloud hosting providers like ComputeHost for their CDN servers. ComputeHost is among the leading cloud hosting companies offering high quality services at affordable prices. The cloud vendor has tied up with OnApp to guarantee an advanced private and public CDN services with more than 170 CDN PoPs across the globe spreading into 43 countries. They are very flexible and scalable and allow the clients to choose their servers that would reach their target audience. The customers can blend both private and public CDNs to build their own hybrid CDN services. The vendor guarantees the data security with several stringent measures like SSL certificates, Link encryption, hot link prevention and similar others. The clients can still have complete control over their data and decide which servers to use to send the content. You can increase the server capacities as and when you anticipate high volume of visitors and discard the servers at normal times.