Every industry segment needs IT infrastructure to manage wide spectrum of businesses processes. There are multiple challenges and opportunities that need to be addressed by decision makers of the modern businesses.

No IT infrastructure in company of any size or vertical can be scaled or secured without help from partners from the domain of IT such as colocation providers, managed service providers, or hosting providers. There has been a major shift in the way these IT services are outsourced over the years by influential decision makers.

There has been a considerable development of techno savvy resources including selective consumption, search engines, mobile devices, social forums, and cloud computing to target customers with irritating and interrupting ads. In spite of these technologically intersecting efforts, the customers have been able to turn the tables on new generation marketers by leveraging spam filters, DVRs, caller ID devices, and so forth.

This has resulted in realization by decision makers dealing in development of business to business or business to consumer marketing plans that they are not in possession of any powers as far as influencing purchasing habits of end users.  

This underlines need for getting identified by right customers earlier than your competitors. It is therefore better to avoid some of the commonest mistakes that can significantly affect overall bottom-line.

Consuming all resources for limited strategies

The strategy for proper utilization of revenues must be holistic and should focus on broad spectrum of elements including customer retention, lead generation, traffic generation, and sales cycle acceleration just to name a few.

It is found that providers of colocation, managed, or cloud hosting services follow limited strategy such as PPC or SEO.  One needs to understand significance of other strategies as well and design marketing budget utilization for optimized results.

Absence of relevant objectives

Unless you know what your marketing objectives are, it would be simply impossible to attain anything. Many IT service providers are obsessed by childish objectives of earning more followers, likes, or other similar vanity metrics and pursue an egoistic agenda without any regard to the right goals.

One needs to focus more on improvement of profit margins, revenue growth, acceleration of sales cycle, or new client acquisition in order to achieve better results with proper goal setting.

Using a blanket strategy for all prospects

In the era of individualization and segmentation, it would be disastrous to treat all your prospects in same manner. Unlike the past where it was okay to design a blanket strategy for a diverse group of clients, modern clients are more demanding and are relentlessly bombarded with so many campaigns for grabbing their fragmented attention. With reduced attention spans and limited time to win clients attention, you simply cannot afford to present a semi relevant marketing message.

Getting rid of silo mentality

In current marketing scenario, companies are striving to grab attention of customers for getting found early. If there is a silo mentality in an organization the makes sales and marketing department always at loggerheads, then it would be next to impossible to achieve the goal.

The has to be proper collaboration among sales, marketing and service sections and every department must feel complimentary to the other by getting aligned to deliver better results.

Neglecting content promotion and distribution

Promotion as well as distribution is often neglected, although it is an important aspect of using an optimized content. Content distribution strategy enables you to focus on relevant target segments and also ensures that the right target audience is provided with the right content.

Content promotion involves making general public aware about your products instead of focusing on specific targets. Most of the companies just push their content to couple of forums and forget about it without even bothering about the relevance of audience. If you need to maximize content exposure, then the proper combination of promotion as well as distribution must be tried.

Unable to be found at right time

The most important objective of any marketing strategy should be to be found out by right prospects early enough to be successful in winning deals. It is vital to be with the buyer throughout the process to grab attention earlier than the competitors.

The above six mistakes are being brought to your attention so that you can address these issues proactively so that you will be able to stand out from the competition.